In this webinar we assume that you already know who your customers are, you have a website that functions in many capacities, your social media presence is primarily limited to one or two, and usually managed by one person who wears many hats with very little or no marketing experience.
LET’S JUMP RIGHT INTO WORKABLE STRATEGIES
Developing strategies are important and shouldn’t be avoided. They just need to be workable, realistic, and achievable for implementation. We’ll focus on three strategies to build your tactics around. With easy online digital marketing approaches, you'll keep your organization ahead of the game without the stressful cost of learning by trial and error.
TACTICS TO TURN AROUND YOUR BUSINESS AND BUILD YOUR DIGITAL FOOTPRINT
We’ll demonstrate ways to take your traditional brick-and-mortar to a digital presence with easy tactics. We’ll look at how you can use your website’s role, forming email lists, simple and persuasive formulas for how to carry out a email and social media campaign to generate leads, and turning leads into clients.
FOCUSED CONTENT AND EASY TO IMPLEMENT
Creating your content is driven by your strategy. How to create a calendar for your company that includes content to direct your employees with focused social media content, directs your messaging in email and mobile text messages, and website promos to drive your products and services.
MAXIMIZE YOUR COMPANY’S WEBSITE AS A E-COMMERCE VESSEL
Your company’s website is your digital hub functioning in many capacities beyond simply creating an online presence. Websites with higher conversion rates, simplifying menus and search bars to avoid confusing visitors, common missteps to avoid, and building an email subscriber list - all to create great user experiences and drive sells.
FREE AND COST-EFFECTIVE TOOLS WITH BIG PAYOFFS THAT GO A LONG WAY
Cost effective tools to centralize and continuously build your company’s email marketing presence, send text group messages to your clients to assist with product promotions, and cross-sell with building and maintaining a social media presence.
ENHANCING YOUR SOCIAL MEDIA PRESENCE
As your company’s leader, you have very little to no time to check your social platforms. We’ll demonstrate a few approaches to take on your current platforms for just minutes per week to promote your company, change your mind-set from owner to one who thinks like a key stakeholder, and rather than as an owner.
UTILIZING YOUR EMPLOYEES TO THEIR FULL POTENTIAL
Everyone in your company has the potential to promote your products and goods. Let’s turn them into your organization’s “digital brand ambassadors” with little training and lots of results. We’ll show you simple techniques for your team that can be applied where your company’s most sophisticated digital advocate will champion, and your most ardent luddite will feel comfortable to embrace.
GETTING THE FUNDAMENTALS RIGHT
Many platforms have basic tracking and metrics that you can utilize; we’ll show you the ideal ones to track, monitor, and provide the best analytics to improve your ROI.
- Focus on how to get the fundamentals right
- Optimize your website for e-commerce
- Utilizing your team in the most efficient way
- Assigning staff tasks with little to no marketing experience
- Think “stakeholder” in self-promoting your business on your personal social media platforms
- Develop e-commerce best practices for your website
- Simplifying tracking and monitoring to avoid wasting time
- Choosing the right metrics for your company and improve your metrics where it’s most needed
- How to get clients, gain market share and serve your audience